Jala Jala Treats – Shop Indigenous Food & Drink Online
The Jala Jala Treats Story so far…
Nyinda Barndi ( Hello), I’m Sharon Brindley, Founder of Jala Jala Treats, I’m a Yamatji/Noongar woman. For many years I’ve dreamt of owning my own business. A business that could help me develop a stronger connection to my Culture and Community. I wanted to produce products to highlight my culture through food and to share the true flavours of my country with the World.
The name Jala Jala means ‘very good’ in Wajarri Language and the Turtle logo is my family totem, these two components represent exactly what Jala Jala Treats is, a family business manufacturing premium products to bring people together.
This journey has been my biggest eye opener! When I learnt that First Nations businesses own less than 1% of the Native food industry in Australia I was extremely overwhelmed to say the least. I immediately made it my mission to help increase awareness of the lack of First Nations businesses within the Native food industry using Jala Jala Treats as an example and using my voice for community.
Our core passion is Culture and Community. This is what guides us every day, in every way. We are proud of Jala Jala Treats and how far we have come. Our relationships with other First Nations businesses have grown across the country. As we endeavor to support the growth of each other’s businesses, either by selling each other’s products or collaborating.
Jala Jala Treats has an independent distribution house in Carrum Downs, Victoria, Bunurong/Boonwurrung Country. We have a showroom which we would love you to come visit and have a yarn, whilst checking out our products along with other First Nations products.
Our current range of products consists of four Native infused chocolate bars and six blends of Native infused Teas. We also stock Jala Jala Native ingredients such as Davidson Plum and Wattleseed for you to use in your cooking and baking. (currently only available at our Carrum Downs distribution house).
We are constantly working on new product development and plan to have two new items available by the end of the year. Watch this space!!
Sharon Brindley | Founder and Owner
Jala Jala Treats Pty Ltd
For Jala Jala to empower Australian First Nations people to heal from past traumas and grow into business leaders and tell their stories through authentic products and services creating more Australian First Nations owned businesses.
To tell the story of Australia’s First Nations people.
To use ethically sourced Australian native ingredients to educate, communicate, collaborate and showcase First Nations people and our foods globally.
To run a sustainably conscious business.
To be a leader in empowering First Nations women in business.
To support and collaborate with other authentic First Nations businesses to help leverage us all.
To be the leading 100% First Nations owned Australian brand in the Native food business sector.
To see the number of First Nations food businesses increase to 20% within the Native food business sector.
To expose Black Cladding as an industry harming First Nations businesses.
To employ a minimum of 85% First Nations people.